Importance of Kids Educational Television Programming 614

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Importance of Kids Educational Television Programming

Last Updated Nov 20, 2008 04:56 AM

The Importance of Kid's Educational Television Programming

9. Congress has recognized that television can benefit society by helping to educate and inform our kids. In enacting the CTA, Congress cited research demonstrating that television programs designed to teach kids specific skills are effective.(10) For example, kids who watch "Mister Rogers' Neighborhood" and "Sesame Street" have been shown to learn task persistence, imaginative play, and letter and number skills.(11)

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Kids Educational Television

18. The Commission has no independent information about the amount of kids's programming aired following the 1984 Report decision. According to one commenter, however, the three major networks collectively aired more than 11 hours per week (individually about 3.7 hours per week) of kids's educational programming in 1980.(50) NAB states that broadcasters averaged two hours per station in 1990, and 3.6 hours per station in 1993.(51) 19. In 1984, the Commission also repealed the commercial guidelines for kids's programming.(52) ...

Kids Television Act CTA

1. In this Order, we take action to strengthen our enforcement of the kids's Television Act of 1990 ("CTA"),(1) which requires the Commission, in its review of each television broadcast license renewal application, to "consider the extent to which the licensee . . . has served the educational and informational needs of kids through the licensee's overall programming, including programming specifically designed to serve such needs." (2) In enacting the CTA, Congress found that television has the power to teach kids -- that "television ca...

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